
Own business is very attractive. In USA every year establish firm more as million Americans. according to statistics by American Board of Trade 2/5 from them turn bankrupt.
Why is so high death- rate of starting company? M. Gerber says, that owner of small firm carry on wrong work.
Mark and know-how
95 percent of company, which start business on base franchise with foreign mark, exist more as 5 years. . What different is between start-up firm, run single and the firm, which have a back to know mark. Maybe you think, that franchise pay franchise fee to brand name and known brand is its advantage.
To be member of franchise system means to receive right of use mark, know-how and operation manual. Complete and particulars manual how make a business. You need not cogitate new strategy, to detect how long frit chips. How becomingly speak to costumer, to handle reclamations. Neither other details. You get for all about business system and in the case hotel chain, you get for enter to global reservation systems too.
Owner of mark make a training for your new partner and his employees. Greater success depend on choice right franchise model and right business sector.
Due to Report Profile of Franchising 2007, by FRAN data for International franchise association (IFA), this business to see expansion in USA. The most popular is in sector of fast foods, specifically fast food in exotic foods. Franchise of kid’s things, building industry and trade with realty is growing. Businessman with franchise get for know – how and known mark. By the same mail lost part of freedom. He can’t arbitrary change marketing strategy, design restaurant and change assortment.
Admittedly he have to reckon with taller operation charges, because he pay franchise fee. On the other side, franchising can bring down entrance investments.
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